Create Your Leadership Brand Statement In 3 Steps

Corinna Hagen
10 min readDec 11, 2022
Leadership Brand Article Cover Image - Leading Choices Leadership Communication Newsletter

We previously looked at 12 prominent leadership styles and practical ways to find your own leadership style. In today’s edition of Leading Choices we look at the steps you need to take to shape your leadership brand in this three-part series on leadership styles:

Part 1 — Definition of Leadership Styles and Frameworks and When They Work Best

Part 2 — How to Find Your Personal Leadership Style (and Remain Authentic)

Part 3 — Creating Your Leadership Brand (And Sharing It In Job Interviews)

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What’s A Leadership Brand Anyways?

In today’s terms, every individual is their own brand. You may or may not agree, but I believe this is the result of a highly individualized social media-centric “influencer culture.”

When you think about a brand, you may instantly think of specific companies you admire. Maybe their logo or tagline pops into your mind (or that memorable jingle from their TV ad). Maybe it is their most famous product.

A brand is the sum total of associations you connect with a company or person. It is the external projection of an image that tells you what the company wants you to remember about them. This should make it easier to relate the term branding to your leadership style. In essence, your brand portrays to the world how you see yourself — and want to be remembered — in terms of your leadership.

A well-defined and managed brand:

  • helps others to know what to expect when reporting to you
  • gives employers an understanding of how you lead and where you fit
  • gives you clarity about your strengths and challenges
  • increases your self-awareness and mindfulness in your interactions
  • helps you to be known for the things you want to be known for…
Corinna Hagen

Founder of, an executive communication firm. I write about leadership and business communication 1 x month in the “Leading Choices” newsletter.